Eclipse Creative

Brand USA. Beyond the Red, White and Blue.

Everything is branded these days, from your local plumber to your province. Surprisingly enough, the most well-known brand in the world, the United States of America, has decided for the first time in 236 years to create a federal brand strategy. Canada, in comparison, has been on the tourism brand-wagon for almost 20 years now. As a result of a declining economy and American travel, President Obama has established the first national strategy to promote inbound tourism to the U.S.A.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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The Best Superbowl Ads

After watching some of the best Superbowl ads to date, our office debated over which ones took the top spot – here are our winners (more…)


East Vs. West: Who Advertises Better?

An interesting topic of conversation among Canadians from East to West has always been, where is the best place to visit and spend those hard-earned tourism dollars?

Considered a trivial question to some, this topic has been water cooler conversation for generations. (more…)


Stella Artois, making great ads for decades

If you have sat through previews in a movie theatre, or watched a couple commercials on TV lately, you’ve probably come across this great ad from the famous beer company Stella Artois. This iconic Belgium brew has been a staple in North America for being considered a “little taste of Europe” with every sip. Their latest ads stay true to their European roots with a pair of stylish and well-groomed men fighting for the affection of a French-looking damsel who can’t receive service for the life of her at a boutique cafe. See below:

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