Eclipse Creative

Brand USA. Beyond the Red, White and Blue.

Everything is branded these days, from your local plumber to your province. Surprisingly enough, the most well-known brand in the world, the United States of America, has decided for the first time in 236 years to create a federal brand strategy. Canada, in comparison, has been on the tourism brand-wagon for almost 20 years now. As a result of a declining economy and American travel, President Obama has established the first national strategy to promote inbound tourism to the U.S.A.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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The Best Superbowl Ads

After watching some of the best Superbowl ads to date, our office debated over which ones took the top spot – here are our winners (more…)


East Vs. West: Who Advertises Better?

An interesting topic of conversation among Canadians from East to West has always been, where is the best place to visit and spend those hard-earned tourism dollars?

Considered a trivial question to some, this topic has been water cooler conversation for generations. (more…)


New Form of Advertising Hits Victoria. And No, It’s Not Online.

Have you recently been driving along Government, Blanshard, Douglas, or any other busy Victoria street and felt blinded by a large fluorescent green truck with revolving mobile billboards? 

Firefly Mobile Advertising Truck
Firefly Mobile Advertising Truck

We were recently introduced to this new form of mobile billboard advertising” and found it quite interesting. Compared to traditional static billboard advertising that you see every time you drive to and from the ferry, this form of advertising (more…)