Today marks the launch of Victoria’s 2011 Rifflandia music festival, and since everyone in our office has their wristbands ready to go (clandestinely tucked under our professional blazers), we thought it only appropriate to write about it.
Rifflandia 2011 is 4 days, 110 artists, and 9 stages. That’s a lot to get excited about! We wanted to check out how their identity has evolved over the years and how they measure up this year from a visual identity perspective in comparison to other popular music festivals.
The first Rifflandia Festival started in 2008, and was 3 days, 65 artists, and 7 stages. Their first websites were very simple, and have very different visual identity.
More graphic than in succeeding years, the 2008 website has a west coast, animated outdoorsy feel to it.
In 2009 and 2010, they chose to completely change the style of their sites, leaving room for virtually no visual identity.
This year’s website:
Today, their website and look is miles ahead of the last 3. It is high impact, colourful, modern, graphic, and gives off an electro feel. When working with a range of music genres – from folk to electronic —you need to pick a style for your brand and run with it.
The new site is obviously successful and a vast improvement from the previous years, yet it is interesting to see which style they chose to go with. Do you feel this was the best way to go?