Earlier this month, a partnership between social network giant Facebook and retail giant Walmart was announced. Making social media history, Walmart will make individual Facebook pages for each retail location—3500 pages to be exact.
You can read all about it here.
From a branding perspective, Walmart hopes to mask their mass corporation image by creating local fan pages so their shoppers can have personalized offers based on the type of products they “like.” The idea behind it, of course, is to increase consumer confidence and grow their brand.
If the Facebook-Walmart partnership is a success, you will likely see many other large companies hop on board with this trend.
We want to know, do you think this will make Facebook feel like more of an advertising medium and less of a social network? Or, do you feel the opposite? Do you feel by creating individual community pages it will improve the social network and make it more engaging, more authentic? Would you like to see this trend continue?