Have you ever dreamed up your “great escape” during one of those never-ending work weeks? Our latest campaign with Tourism Victoria is helping make that dream a reality for mainlanders in Vancouver and Seattle needing to break away from their day-to-day routine.
The Win Your Escape campaign interprets the idea of “escaping” your daily grind very literally. The multi-faceted campaign features imagery related to a prison break: handcuffs, hand-dug tunnels and prisoner-themed street teams. Even our billboards have actual knotted bedsheets hanging off of them as though someone just shimmied down to their Victoria escape!
You can view the campaign video here to see how all of the campaign pieces came together to form a cohesive story!
All of our creative pieces, including a TV spot, reach consumers in unexpected ways and create intrigue, driving them to winyourescape.com. This customized app allows users to enter to win one of five amazing, all-inclusive dream “escape” packages. Does your dream vacation include touring museums? How about a relaxing spa? Perhaps you’re one for a thrilling ziplining adventure? Traditional garden tours? Or maybe you want to play a great game of golf? Regardless, Victoria has something to offer to every type of personality.
What do you think about the campaign? What’s your dream vacation?