Eclipse Creative

Victoria Calling Campaign

OBJECTIVES

To target the Alberta, Vancouver & Seattle markets during
the spring months to drive visits to Victoria.

STRATEGY

We targeted all markets and created an experience that
pulled the person from their dreary winter day-to-day.

HOW IT WORKED

We fabricated actual phone booths, branded them with
the Tourism Victoria brand and flower pots and strategically
placed them in high traffic locations throughout each market.
Each phone booth was equipped with an IPad and an
old-style phone handset. Passersby were invited to
“Experience Victoria” by stepping inside. The user could
navigate through the custom interface we created and
explore a series of point-of-view videos to give them a taste of
Victoria. Once in a while, the phone would ring and whomever
answered the phone would speak to a LIVE Tourism Victoria
rep and would win a trip to Victoria. All users would be invited
to experience Victoria for real by booking a trip and were
entered into a grand prize giveaway.

TACTICS