Eclipse Creative

Your Quest Begins Campaign

OBJECTIVES

Create a highly cost effective and dynamic campaign to position North Thompson Valley as a desirable visitor corridor and increase visitation. Increase awareness of the 14 key experiences and drive traffic to the landing page, and through to the activity pages on norththompson.ca.

STRATEGY

To highlight the region’s unique geographical diversity, all contained within 330 km along the Yellowhead Highway, elevating it to a place of magic and wonder. The target audience of Cultural Explorers and Authentic Experiencers 35+ are not comfort seekers. They prefer to immerse themselves in the places they visit, charting their own course and searching out unique experiences. To captivate this traveler, we developed a campaign that focuses on all the epic regions and activities that can be discovered along the Yellowhead Highway – Your Quest Begins.

TACTICS

 

Results

This campaign only has initial results for the first two weeks. From November 2nd – November 16th.

Facebook Ads
Clicks: 731
Impressions: 41,971
CTR: 1.74%
Time On Site: 00:06:06

Google Search
Clicks: 250
Impressions: 194,261
CTR: 0.13%
Time On Site: 00:14:13

Google Remarketing
Clicks: 578
Impressions: 222,266
CTR: 0.26%
Time On Site: 00:04:42