Eclipse Creative

Social

Custom App development for the social component of Silk Road Tea’s Gift Simplicitea campaign.

Although not an objective of the campaign, overall social engagement was extremely high, and since then Silk Road Tea has established one of the strongest, most active online communities in Victoria.

Silk Road Tea gained 1,598 Facebook likes and 805 new e-newsletter subscribers. In total there were 17,516 points of engagement (likes, comments, clicks, shares, coupon downloads and contest entries.)