Develop an overarching concept that can unify all marketing tactics and promote three main key experiences that have been identified for the Vancouver Island North region: nature-based, wildlife and cultural tourism.
Vancouver Island North is a more remote area of Vancouver Island and as such, is a region that even some South Islanders have not taken the time to explore. This campaign was developed to target those living on Southern Vancouver Island specifically with an invitation to come, lose yourself in our land and culture to truly have a transformative experience. Get lost. Find yourself.