Eclipse Creative

Find Your Element Campaign

OBJECTIVES

Position Vancouver Island as a desirable overnight leisure stay destination. Differentiate Vancouver Island from the rest of BC while still aligning with the Destination BC brand. Gather e-mail signs up, promote content engagement and encourage social sharing.

STRATEGY

Our identified target market of 45+ Cultural Explorers and Authentic Experiencers, are travelers not vacationers. They are looking for rewarding experiences that engage them, challenge them and leave them feeling restored, inspired and rejuvenated. In other words, they are looking for the perfect travel formula to get them back in their element. It is from this insight that the ‘Find Your Element’ campaign was developed around.

TACTICS

RESULTS

Contest Entries: 10229
Unique Sessions on Site: 109,983
Pageviews: 172,837

Phase 2 Highlights (Facebook and Google Display, Search & Remarketing):
Impressions: 5,036,505
Clicks: 51,105
Sessions: 40,787
Cost per session: $0.45

Awards:

INTERNATIONAL SUMMIT MARKETING
EFFECTIVENESS AWARD

Category: Website Redesign (Before/After)
Award: Innovator Award
Client: Tourism Vancouver Island
Project: Find Your Element Campaign