Eclipse Creative

Grocery Store Rebrand

Objectives:

Launch Fairway Market’s new brand in market and promote the opening of two new stores on Vancouver Island in Nanaimo and Brentwood Bay.

Strategy:

After extensive market research, we concluded that Islanders simply didn’t know enough about this wonderful company’s brand attributes. Our education campaign aimed to position Fairway Market as a local, family-run, community-oriented entity that has been operating for 50 years on Vancouver Island.

Tactics:


Results: