Eclipse Creative

Escape Your Everyday Campaign

Client:

Tourism Victoria

Objective:

Make Victoria, BC top-of-mind for travel planning for residents of Seattle and Vancouver during the spring/summer of 2012.

Strategy:

Encourage consumers to break out of their everyday routine with an escape to Victoria using a “Great Escape” theme. Create interest and intrigue through a unique teaser campaign.

Tactics:

 

Results:

 

Awards & Recognition: