Eclipse Creative

Condominium Branding

Objectives:

Break through the clutter of saturated real estate marketing and purchaser fatigue with the available offerings.

Strategy:

Simplify what was previously complex green messaging and make it more approachable and understandable for buyers. Completely differentiate the brand from other real estate offerings, since this development is unlike anything on the Island. Provide other benefits to the development in addition to “green” attributes.

Tactics:

 

Results: