Eclipse Creative

Gift Simplicitea Campaign

Objectives:

Promote that the knowledgeable staff combined with the range of products and spa services at Silk Road provides a relaxing, simple, one-stop solution for hectic holiday shopping.

Strategy:

Create a unique seasonal campaign that integrates online and offline tactics to promote holiday gift inspiration and drive in-store foot traffic. Reinforce the underlining notion that Silk Road is a simple one-stop shop for all of your holiday gifts.

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