Eclipse Creative

We hate to brag…

…but all of our hard work has been paying off and we couldn’t be more excited about some of our recent accomplishments! We have truly amazing clients and it shows.

We recently beat out some larger shops around the globe to take home not one, but two prestigious International Summit Awards for our clients Tourism Victoria and Silk Road Tea.

Tourism Victoria’s Escape Your Everyday campaign won “Best of Category” in the Leisure & Entertainment category. Our submission showcased a multi-faceted, integrated marketing campaign that used everything from guerrilla handcuffs to (more…)


Watch Your Tweet

Twitter is no longer just a fun social tool, it can cause you to lose your gold medal, get kicked out of political office or fired from your job with the slip of a key. Twitter has started to make front-page headlines more than ever before.  The most recent example of this was the recent London Olympics. You would think that with all of the media attention this social platform has been receiving these days, people would be a little more cautious with their words.

Twitter is a worldwide stage. With your Twitter account, you are essentially broadcasting your views to the world, and you better be ready to stand by them. What is it about Twitter that  (more…)


Doing it Dead Right

Some brands are destined for success when establishing themselves on Facebook by the very nature of their product. Victoria’s Secret, Oreo, Starbucks, Disney – all rather easy to make sexy, engaging … and therefore, popular.

That said, there are brands out there that are just not that sexy. In fact, some are the complete opposite of sexy. We’ve talked just as many businesses out of Facebook as we have in when we believe it isn’t a good fit. Contrary to popular belief, all agencies don’t assume Facebook is the answer for every business.

Yet, we recently stumbled on this little local surprise and felt we needed to share and give props. (more…)


TMR – Tweet Me Right, Raffi

By Aldea Wood of Eclipse Creative
Listening to Raffi records was a big part of my childhood. I fondly remember seeing him perform at the Children’s festival in Vanier Park. Anyone remember “Baby Beluga,” “The more we get together,” “Peanut Butter Sandwich Made with Jam” and the of-so-fun to sing “Down by the Bay”?
Raffi hasn’t stopped making music since the seventies, and has recently put out a new song from his home on Saltspring Island. It is called Tweet Me Right (The Cairo Tango):
Here is the youtube synopsis:
“The peaceful revolution in his birthplace of Egypt inspired Raffi to write this
song. Partly playful satire with its social media colloquialisms, it is also a celebration: all of our voices can now be heard, and we can all become part of rapid and powerful change.”
A play on the words “Treat Me Right,” the song is about people around the world standing up and asking to be treated with respect and dignity. The social media references are very fitting since the use of social media in organizing social uprisings across the middle east and northern africa is likely unprecedented.
The main chorus goes something like this: OMG, LOL, BRB, TTYL, TMR – Tweet Me Right
I know most of the acronyms, and he has provided a new one for the song (TMR – Tweet Me Right), but I hadn’t heard BRB before.
I asked Dave, an active social media enthusiast in the office, if he knows what BRB stands for. He started laughing and asked if I was serious… Apparently it means “Be right back!” Looks like even in adulthood, Raffi (and Dave) is still teaching me.
For those like me who are still puzzled by odd social acronyms, here is a guide so you don’t have to embarrass yourself in front of abide texters, tweeters and Facebook fans alike (I don’t have a Facebook account):
OMG – Oh my god
LOL – Laughing out loud
BRB – Be right back
LMFAO – Laugh my A** off
TTYL – Talk to you later
and a new one:
TMR – Tweet me right!
What do you think about the song? Is it “kid appropriate”? Did you listen to Raffi growing up? Willing to share any other crazy acronyms I should pick up?

By Aldea Wood of Eclipse Creative

Listening to Raffi records was a big part of my childhood. I fondly remember seeing him perform at the Children’s festival in Vanier Park. Anyone remember “Baby Beluga,” “The more we get together,” “Peanut Butter Sandwich Made with Jam” and the oh-so fun to sing “Down by the Bay”?

Raffi hasn’t stopped making music since the seventies, and has recently put out a new song from his home on Saltspring Island. It is called Tweet Me Right (The Cairo Tango):

Here is the youtube synopsis:

“The peaceful revolution in his birthplace of Egypt inspired Raffi to write this (more…)


Unscrambling Captcha’s Gibberish

By Kristine Lee of Eclipse Creative

Catpcha’s have become more and more common to help combat spam. Major sites such as LinkedIn for example, use Captcha when logging in to a user account to help with security. For those of you not familiar with Captcha, it is a distorted image of letters and numbers used to prevent automated use of websites. It is used to verify a form or other log in on a website to prevent computers from spamming the form.

Picture 1

This morning in a meeting, we were discussing the pros and cons of adding a captcha field to a new blog we’re in the process of creating for a client. Aldea, one of our designers, explained where Captcha came from. I thought this was extremely interesting and worthy of sharing on our blog…

By entering the words in the captcha box, you are doing your part to digitize physical texts that were written long before the computer age. The words that you see were taken directly from old text books that were scanned and stored in digital format in order to preserve them and make them more accessible to the world. Since most of the words in these texts are difficult for computers to process, Captcha relies on us, ‘the humans’ to help decipher them. Maybe it’s the geek in me, but I thought this was pretty cool!

What are your thoughts on Captcha? Let us know – but not before unscrambling some odd looking text in our Captcha box below 😉


Yes Twitter Can Change The World

Ever get people telling you Twitter is a big waste of time?

“Who cares what I ate for breakfast this morning, or what I am doing at this exact moment in time”  – Common Day Twitter Hater.

Do you ever have difficulty finding that hard tangible evidence to show that Twitter can in fact make a difference and is a valuable method of communication? Well look no further because we stumbled upon a great idea for a worthy cause all taking place right on Twitter!

Meet TwitChange – a celebrity Twitter Auction held completely online! (more…)


Happy Social Media Day!

Today, June 30th, Victoria officially declares #smday in #yyj (or for those who don’t read in hashtags and 140 character text) Social Media Day in Victoria! Now typically, this type of move would take place in larger cities like Toronto, Vancouver, New York etc. Well forget that! In Fact, Victoria has became the first city in the world to officially declare June 30th Social Media Day!

We tip our hats to one Paul Holmes (@tpholmes) for pushing this petition through council and getting Victoria’s mayor Dean Fortin to sign off on it! This proclamation is being picked up on an international scale, from CBC to CNN! To celebrate such a forward thinking momentous occasion, Victoria’s social media enthusiasts will be meeting at The Bengal Lounge in the Empress Hotel at 7:00PM! See you there.

socialmediadayvictoria


True Happiness Best Served in a Free Book

Book Review:  Delivering Happiness – A Path to Profits, Passion and Purpose. By Tony Hsieh, CEO, Zappos.

-By Eclipse’s Kristine Lee

Red Bull addicted, poker lover and raver enthusiast are just some of the characteristics that describe Tony Hsieh. Oh yeah… And, brilliant entrepreneur that founded a $1.2 billion dollar company that was recently sold to Amazon named Zappos. www.zappos.com

Delivering Happiness - Tony Hsieh

“Delivering Happiness” is an honest look at Tony’s struggles (more…)


Top Twitter Apps: You Be The Judge!

With so many available options out there for using Twitter on the go, we wanted to get our readers feedback as to what you consider to be the “preferred” Twitter Application. Everyone in our office has their own preference … For example, Kristine (our Account Manager) swears by Hootsuite and TwitBird Pro for all her iphone tweeting. Naturally being a blackberry lover, David (our Account Executive) uses UberTwitter and Twitterberry.

Here is a listing of some of the popular mobile Tweeting Apps we love (more…)


The Best of Social Media Mishaps

There has been a lot of recent press on the positive implications associated with social media. We strongly believe that when planned properly it can improve brand recognition, strengthen customer relationships and help you reach your marketing goals. But, it’s important to realize, if so many great things are coming from social media, there has to be some examples of things gone wrong. Here are a couple examples of  what we believe to be some of the biggest mishaps in social media thus far.



1.) Baja Fresh, a casual dining Mexican grill based out of the US offered its Facebook fans a “free burrito” coupon downloadable right off their fanpage. Apparently without actually needing to become a fan, just about anyone was able to access the coupon. The lesson learned:  Think “social media strategy”, not “social media implementation”. This is a clear case of a company diving right into social networking without planning out their course of action first. The result: over 50,000 people across the country coming into restaurants to redeem their (more…)


We hate to brag…

…but all of our hard work has been paying off and we couldn’t be more excited about some of our recent accomplishments! We have truly amazing clients and it shows.

We recently beat out some larger shops around the globe to take home not one, but two prestigious International Summit Awards for our clients Tourism Victoria and Silk Road Tea.

Tourism Victoria’s Escape Your Everyday campaign won “Best of Category” in the Leisure & Entertainment category. Our submission showcased a multi-faceted, integrated marketing campaign that used everything from guerrilla handcuffs to (more…)

Watch Your Tweet

Twitter is no longer just a fun social tool, it can cause you to lose your gold medal, get kicked out of political office or fired from your job with the slip of a key. Twitter has started to make front-page headlines more than ever before.  The most recent example of this was the recent London Olympics. You would think that with all of the media attention this social platform has been receiving these days, people would be a little more cautious with their words.

Twitter is a worldwide stage. With your Twitter account, you are essentially broadcasting your views to the world, and you better be ready to stand by them. What is it about Twitter that  (more…)

Doing it Dead Right

Some brands are destined for success when establishing themselves on Facebook by the very nature of their product. Victoria’s Secret, Oreo, Starbucks, Disney – all rather easy to make sexy, engaging … and therefore, popular.

That said, there are brands out there that are just not that sexy. In fact, some are the complete opposite of sexy. We’ve talked just as many businesses out of Facebook as we have in when we believe it isn’t a good fit. Contrary to popular belief, all agencies don’t assume Facebook is the answer for every business.

Yet, we recently stumbled on this little local surprise and felt we needed to share and give props. (more…)

TMR – Tweet Me Right, Raffi

By Aldea Wood of Eclipse Creative
Listening to Raffi records was a big part of my childhood. I fondly remember seeing him perform at the Children’s festival in Vanier Park. Anyone remember “Baby Beluga,” “The more we get together,” “Peanut Butter Sandwich Made with Jam” and the of-so-fun to sing “Down by the Bay”?
Raffi hasn’t stopped making music since the seventies, and has recently put out a new song from his home on Saltspring Island. It is called Tweet Me Right (The Cairo Tango):
Here is the youtube synopsis:
“The peaceful revolution in his birthplace of Egypt inspired Raffi to write this
song. Partly playful satire with its social media colloquialisms, it is also a celebration: all of our voices can now be heard, and we can all become part of rapid and powerful change.”
A play on the words “Treat Me Right,” the song is about people around the world standing up and asking to be treated with respect and dignity. The social media references are very fitting since the use of social media in organizing social uprisings across the middle east and northern africa is likely unprecedented.
The main chorus goes something like this: OMG, LOL, BRB, TTYL, TMR – Tweet Me Right
I know most of the acronyms, and he has provided a new one for the song (TMR – Tweet Me Right), but I hadn’t heard BRB before.
I asked Dave, an active social media enthusiast in the office, if he knows what BRB stands for. He started laughing and asked if I was serious… Apparently it means “Be right back!” Looks like even in adulthood, Raffi (and Dave) is still teaching me.
For those like me who are still puzzled by odd social acronyms, here is a guide so you don’t have to embarrass yourself in front of abide texters, tweeters and Facebook fans alike (I don’t have a Facebook account):
OMG – Oh my god
LOL – Laughing out loud
BRB – Be right back
LMFAO – Laugh my A** off
TTYL – Talk to you later
and a new one:
TMR – Tweet me right!
What do you think about the song? Is it “kid appropriate”? Did you listen to Raffi growing up? Willing to share any other crazy acronyms I should pick up?

By Aldea Wood of Eclipse Creative

Listening to Raffi records was a big part of my childhood. I fondly remember seeing him perform at the Children’s festival in Vanier Park. Anyone remember “Baby Beluga,” “The more we get together,” “Peanut Butter Sandwich Made with Jam” and the oh-so fun to sing “Down by the Bay”?

Raffi hasn’t stopped making music since the seventies, and has recently put out a new song from his home on Saltspring Island. It is called Tweet Me Right (The Cairo Tango):

Here is the youtube synopsis:

“The peaceful revolution in his birthplace of Egypt inspired Raffi to write this (more…)

Unscrambling Captcha’s Gibberish

By Kristine Lee of Eclipse Creative

Catpcha’s have become more and more common to help combat spam. Major sites such as LinkedIn for example, use Captcha when logging in to a user account to help with security. For those of you not familiar with Captcha, it is a distorted image of letters and numbers used to prevent automated use of websites. It is used to verify a form or other log in on a website to prevent computers from spamming the form.

Picture 1

This morning in a meeting, we were discussing the pros and cons of adding a captcha field to a new blog we’re in the process of creating for a client. Aldea, one of our designers, explained where Captcha came from. I thought this was extremely interesting and worthy of sharing on our blog…

By entering the words in the captcha box, you are doing your part to digitize physical texts that were written long before the computer age. The words that you see were taken directly from old text books that were scanned and stored in digital format in order to preserve them and make them more accessible to the world. Since most of the words in these texts are difficult for computers to process, Captcha relies on us, ‘the humans’ to help decipher them. Maybe it’s the geek in me, but I thought this was pretty cool!

What are your thoughts on Captcha? Let us know – but not before unscrambling some odd looking text in our Captcha box below 😉

Yes Twitter Can Change The World

Ever get people telling you Twitter is a big waste of time?

“Who cares what I ate for breakfast this morning, or what I am doing at this exact moment in time”  – Common Day Twitter Hater.

Do you ever have difficulty finding that hard tangible evidence to show that Twitter can in fact make a difference and is a valuable method of communication? Well look no further because we stumbled upon a great idea for a worthy cause all taking place right on Twitter!

Meet TwitChange – a celebrity Twitter Auction held completely online! (more…)

Happy Social Media Day!

Today, June 30th, Victoria officially declares #smday in #yyj (or for those who don’t read in hashtags and 140 character text) Social Media Day in Victoria! Now typically, this type of move would take place in larger cities like Toronto, Vancouver, New York etc. Well forget that! In Fact, Victoria has became the first city in the world to officially declare June 30th Social Media Day!

We tip our hats to one Paul Holmes (@tpholmes) for pushing this petition through council and getting Victoria’s mayor Dean Fortin to sign off on it! This proclamation is being picked up on an international scale, from CBC to CNN! To celebrate such a forward thinking momentous occasion, Victoria’s social media enthusiasts will be meeting at The Bengal Lounge in the Empress Hotel at 7:00PM! See you there.

socialmediadayvictoria

True Happiness Best Served in a Free Book

Book Review:  Delivering Happiness – A Path to Profits, Passion and Purpose. By Tony Hsieh, CEO, Zappos.

-By Eclipse’s Kristine Lee

Red Bull addicted, poker lover and raver enthusiast are just some of the characteristics that describe Tony Hsieh. Oh yeah… And, brilliant entrepreneur that founded a $1.2 billion dollar company that was recently sold to Amazon named Zappos. www.zappos.com

Delivering Happiness - Tony Hsieh

“Delivering Happiness” is an honest look at Tony’s struggles (more…)

Top Twitter Apps: You Be The Judge!

With so many available options out there for using Twitter on the go, we wanted to get our readers feedback as to what you consider to be the “preferred” Twitter Application. Everyone in our office has their own preference … For example, Kristine (our Account Manager) swears by Hootsuite and TwitBird Pro for all her iphone tweeting. Naturally being a blackberry lover, David (our Account Executive) uses UberTwitter and Twitterberry.

Here is a listing of some of the popular mobile Tweeting Apps we love (more…)

The Best of Social Media Mishaps

There has been a lot of recent press on the positive implications associated with social media. We strongly believe that when planned properly it can improve brand recognition, strengthen customer relationships and help you reach your marketing goals. But, it’s important to realize, if so many great things are coming from social media, there has to be some examples of things gone wrong. Here are a couple examples of  what we believe to be some of the biggest mishaps in social media thus far.



1.) Baja Fresh, a casual dining Mexican grill based out of the US offered its Facebook fans a “free burrito” coupon downloadable right off their fanpage. Apparently without actually needing to become a fan, just about anyone was able to access the coupon. The lesson learned:  Think “social media strategy”, not “social media implementation”. This is a clear case of a company diving right into social networking without planning out their course of action first. The result: over 50,000 people across the country coming into restaurants to redeem their (more…)