Is it just us, or does it feel like Christmas was a really REALLY long time ago? We can’t believe it’s been a month since our office Christmas party, so before Spring sets in and we forget about it completely, we thought we’d share some pictures from the evening.
Our not-so-secret prohibition night had period costumes, great food and drink, and black jack – because what’s a prohibition party without gambling? Massive thanks to Feys+Hobbs for creating the delicious eats, and to our amazing bartender Brandon Brewster for mixing the inspired throwback cocktails.
Here is the link to the photo album, complete with feather boas, flapper dresses, and tommy guns – straight out of the roaring ’20s!
Print has been a staple of advertising since the beginning, but with the widespread adoption of the Internet and social media, it’s now the first to be cut from a marketing plan to save costs. One of the main benefits that online advertising currently provides over print is interactivity with an audience.
Many advertising professionals suggest that print is dead, but according to Forbes, print is a “powerful and necessary component of a modern ad campaign”. Print’s advantages include tangibility, credibility, branding, target marketing and, in some instances, engagement.
Check out this Forbes article for their rationale.
Forbes suggests using QR codes to help bridge the gap between print and web. Although a great tool, QR codes need to be used with caution, as they take the user away from your ad. Below are a few examples of how you can reap the benefits of print, while harnessing some of the valuable interactivity of the web.
Lexus ad using CinePrint technology:
This past March, Island Savings named Eclipse their preferred marketing partner. We’ve been busy ever since working on a variety of projects including launching their new brand! It’s been a very exciting few months and we’re thrilled to share some of this work with you.
You might be familiar with Island Savings’ previous logo:
Now you can meet their new look:
This logo was designed by Dennis Boyle from Boyle Design in Vancouver.
Island Savings did their research (thanks to Cathy McIntyre at Strategic Initiatives and Corporate Insights), and spent the proper time to establish their brand and position themselves as the Islands’ local, approachable, intuitive and community-minded bank.
We knew that Island Savings cared about the community, but have been impressed by (more…)
Everything is branded these days, from your local plumber to your province. Surprisingly enough, the most well-known brand in the world, the United States of America, has decided for the first time in 236 years to create a federal brand strategy. Canada, in comparison, has been on the tourism brand-wagon for almost 20 years now. As a result of a declining economy and American travel, President Obama has established the first national strategy to promote inbound tourism to the U.S.A.
For those of you who have yet to hop on the Pinterest bandwagon needing a little clarification on what all the fuss is about, “Pinterest is a viral bulletin board containing images and links that a user finds interesting or inspiring. It becomes a visual representation of who the user is or who they hope to be.” It has become a favorite amongst the female demographic, which makes up around 68.2% of users.
Now that all sounds fun and pretty, but how can Pinterest be useful for your company?
Pinterest utilizes one of the most influential forms of marketing (more…)
Have you ever dreamed up your “great escape” during one of those never-ending work weeks? Our latest campaign with Tourism Victoria is helping make that dream a reality for mainlanders in Vancouver and Seattle needing to break away from their day-to-day routine.
The Win Your Escape campaign interprets the idea of “escaping” your daily grind very literally. The multi-faceted campaign features imagery related to a prison break: handcuffs, hand-dug tunnels and prisoner-themed street teams. Even our billboards have actual knotted bedsheets hanging off of them as though someone just shimmied down to their Victoria escape!
We’d like to thank all our clients and friends who attended our 2011 MadMen themed Christmas party last Thursday, December 8th. The night was filled with phenomenal food, amazing photos, wonderful costumes and epic stories (many that we can’t disclose online). Although there were many notable costumes, there can only be few winners. Our top voted costumes for the eve were (in no particular order):
Mandy Farmer, Accent Inns
Trina Mousseau, Tourism Victoria
Don Main, Elections BC
(Thanks for coming out in full force. Prize packs will be delivered to you!)
A very special thanks to the ever-so-talented Derek Ford for providing his photography services (and promptly leaving with his camera just before things really got interesting) and David Feys and the crew at Feys+Hobbs Catered Arts for providing the phenomenal service and delicious food for the evening. Also special thank yous are due to Sean Goode (our super volunteer resident bell boy who greeted you at the door) and Garside Displays for all their hard work completing our MadMen signage needs under the wire!
Now, onto the photo reel. (more…)
We were recently asked a great question: What online businesses, or business models interest you the most right now? Why?
Although the future of e-business is constantly changing and sometimes unpredictable, here is how we responded and where we’d place our chips if we had to:
App Development (iPhone, Smartphones, Blackberries): App development will of course become more and more advanced. We’d put some of our eggs in this basket. Expect better–and more–integration in this field in the future.
Affiliate Marketing (Pay-Per-Click Advertising): Here, you pay contractors to market / advertise your product any way they can using Google ads, Facebook ads, banner ads…the works! This has been a staple of online advertising and marketing for about 10 years now, and it still has compelling force.
Group Buying Sites (Groupon, TeamBuy, Living Social, ethicalDeal, Swarmjam, Goya deal, etc.): It should be noted that a lot of us in the office don’t think this model has legs. In fact, Groupon is already sliding downhill fast. With that said, it is a huge money-making machine right now that cannot be ignored. Although it is not sustainable in the long term, its foreseeable short term success is another story. In fact, Groupon’s founder has even has even been quoted saying something to this effect. Here is an interesting video with further insights on the instability behind the Groupon model: http://www.ustream.tv/recorded/18314764
Geo-Targeting: Geo-Targeting aims to take the idea of Foursquare, a location based “check in” social network used on your smartphone, and integrate it into everything you do. Physically check in with your phone and redeem incentives. This looks promising for businesses because it can be used for heavy consumer based businesses such as shopping malls, boutique stores and restaurants. The opportunities are endless. Imagine removing the limitations that surfaced when you were previously attempting to bridge that gap between online and offline. Further to this point, the future of this technology is in RFID tags. For more information on this, you can follow the link to one of our previous blog posts on this subject: http://www.eclipsecreative.ca/blog/?p=957
Social Media / Social Development: Nothing new here, but social media is of course extremely popular and cannot be ignored. In the future, you can expect deeper, crazier integration in Facebook, Twitter, Youtube, Reddit, StumbleUpon, and LinkedIn. You are likely to see more apps, better-targeted ads and highly customizable experiences.
Google +: This should technically be lumped in with the “social media” category above because it is in fact a social network. With that being said, Google + is making waves right now. Especially with their new “Brand pages” that launched just a week and a half ago. Some first movers in marketing are all over this and we’ll be seeing much more of Google + in the future.
Future “viral, multiplayer and/or interactive” content: A lot of big business and consumer product R&D is being invested in multiplayer environments. An example of this can be seen in the video game “The Sims”. Remember this game? The Sims started on your PC and was a 1 to 1 experience on your computer. Now, The Sims has jumped into a virtual community and can be played off your Facebook profile. Here you interact with other “Sims”, aka people online, in a real-time virtual environment. This is also happening with future sports games (FIFA, NHL, Madden, etc.), and was driven from the success of multiplayer games like Call of Duty on PS3. It makes sense. With critical mass, you’ve got opportunities to make money. Call of Duty has officially become a social staple among men of all ages. We see big money in the future in viral/interactive business. Imagine this on a consumer level. Soon you will be able to use your little avatar to virtually cruise around in a store or shopping mall (using Google Street View like technology) in real time online from the comfort of your sofa. You will be able to buy product, remove inventory from the shelves and ship it to your house.
Here are a couple other great examples of this interactive multiplayer environment:
What do you think is in store when it comes to the future of E-business? Do you disagree with any of these assumptions? We’d love to hear from you.
We’ve all heard the expression before: a picture is worth a thousand words. In advertising, this notion translates to dollars. Many companies overlook the importance of quality photos and scrimp on the budget, but high quality shots are crucial to a company’s brand image and, inevitably, its success.
It doesn’t matter how much you’ve invested in your identity and product; if you have poor images, your brand will suffer. Plain and simple.
Take a look at these local sites, for example.
FOL EPI, VICTORIA, BC
Earlier this month, a partnership between social network giant Facebook and retail giant Walmart was announced. Making social media history, Walmart will make individual Facebook pages for each retail location—3500 pages to be exact.
You can read all about it here.
From a branding perspective, Walmart hopes to mask their mass corporation image by creating local fan pages so their shoppers can have personalized offers based on the type of products they “like.” The idea behind it, of course, is to increase consumer confidence and grow their brand. (more…)
For longer than we know, McDonald’s has been trying to shed their greasy, low-grade image by setting their sights on a more sophisticated audience. With the launch of their “I’m Lovin’ It” campaign in the early 2000’s, they aired a number of TV ads displaying business lunch meetings at McDonald’s and young, beautiful, happy and healthy people enjoying their Mcwraps, Tuscan Salads and Angus Burgers. Although successful in generating short-term sales, it was arguably unsuccessful in combating ingrained associations we make with their company image… Enter the McCafé.
Today marks the launch of Victoria’s 2011 Rifflandia music festival, and since everyone in our office has their wristbands ready to go (clandestinely tucked under our professional blazers), we thought it only appropriate to write about it.
Rifflandia 2011 is 4 days, 110 artists, and 9 stages. That’s a lot to get excited about! We wanted to check out how their identity has evolved over the years and (more…)
We are absolutely thrilled to announce the return of Kevin House at Eclipse as a full time senior designer starting this week! Kevin was previously employed by our agency 2004 – 2006 and has been sorely missed ever since.
An extremely talented conceptual designer and illustrator with 20 + years of experience, Kevin carries himself with a zen-like demeanor and charm. Check out his (more…)