Eclipse Creative

What’s with all the Interest in Pinterest?

For those of you who have yet to hop on the Pinterest bandwagon needing a little clarification on what all the fuss is about, “Pinterest is a viral bulletin board containing images and links that a user finds interesting or inspiring. It becomes a visual representation of who the user is or who they hope to be.” It has become a favorite amongst the female demographic, which makes up around 68.2% of users.

Now that all sounds fun and pretty, but how can Pinterest be useful for your company?

Pinterest

Pinterest utilizes one of the most influential forms of marketing (more…)


man that’s a great shot

We’ve all heard the expression before:  a picture is worth a thousand words. In advertising, this notion translates to dollars. Many companies overlook the importance of quality photos and scrimp on the budget, but high quality shots are crucial to a company’s brand image and, inevitably, its success.

It doesn’t matter how much you’ve invested in your identity and product; if you have poor images, your brand will suffer. Plain and simple.

Take a look at these local sites, for example.

FOL EPI, VICTORIA, BC

(more…)


A beautiful photograph of Amy Williams

v34_22245065-1

Photographer: Clive Mason/Getty Images

A beautiful photograph of Amy Williams, Gold Medalist in the Women’s Skeleton, Vancouver 2010. The composition is excellent, leaving white space on the left to emphasize the angle and speed that Amy is traveling at on run 2 of day 7. The vibrant colours of the Great Britain uniform, Union Jack helmet and tidy graphic design, add a necessary contrast to the bright white of the ice. The eyes are telling the rest of the story. Great shot!

More amazing shots from the Vancouver 2010 Olympics can be seen by clicking here.
Worth a look!


What’s with all the Interest in Pinterest?

For those of you who have yet to hop on the Pinterest bandwagon needing a little clarification on what all the fuss is about, “Pinterest is a viral bulletin board containing images and links that a user finds interesting or inspiring. It becomes a visual representation of who the user is or who they hope to be.” It has become a favorite amongst the female demographic, which makes up around 68.2% of users.

Now that all sounds fun and pretty, but how can Pinterest be useful for your company?

Pinterest

Pinterest utilizes one of the most influential forms of marketing (more…)

man that’s a great shot

We’ve all heard the expression before:  a picture is worth a thousand words. In advertising, this notion translates to dollars. Many companies overlook the importance of quality photos and scrimp on the budget, but high quality shots are crucial to a company’s brand image and, inevitably, its success.

It doesn’t matter how much you’ve invested in your identity and product; if you have poor images, your brand will suffer. Plain and simple.

Take a look at these local sites, for example.

FOL EPI, VICTORIA, BC

(more…)

A beautiful photograph of Amy Williams

v34_22245065-1

Photographer: Clive Mason/Getty Images

A beautiful photograph of Amy Williams, Gold Medalist in the Women’s Skeleton, Vancouver 2010. The composition is excellent, leaving white space on the left to emphasize the angle and speed that Amy is traveling at on run 2 of day 7. The vibrant colours of the Great Britain uniform, Union Jack helmet and tidy graphic design, add a necessary contrast to the bright white of the ice. The eyes are telling the rest of the story. Great shot!

More amazing shots from the Vancouver 2010 Olympics can be seen by clicking here.
Worth a look!