Print has been a staple of advertising since the beginning, but with the widespread adoption of the Internet and social media, it’s now the first to be cut from a marketing plan to save costs. One of the main benefits that online advertising currently provides over print is interactivity with an audience.
Many advertising professionals suggest that print is dead, but according to Forbes, print is a “powerful and necessary component of a modern ad campaign”. Print’s advantages include tangibility, credibility, branding, target marketing and, in some instances, engagement.
Check out this Forbes article for their rationale.
Forbes suggests using QR codes to help bridge the gap between print and web. Although a great tool, QR codes need to be used with caution, as they take the user away from your ad. Below are a few examples of how you can reap the benefits of print, while harnessing some of the valuable interactivity of the web.
Lexus ad using CinePrint technology:
This past March, Island Savings named Eclipse their preferred marketing partner. We’ve been busy ever since working on a variety of projects including launching their new brand! It’s been a very exciting few months and we’re thrilled to share some of this work with you.
You might be familiar with Island Savings’ previous logo:
Now you can meet their new look:
This logo was designed by Dennis Boyle from Boyle Design in Vancouver.
Island Savings did their research (thanks to Cathy McIntyre at Strategic Initiatives and Corporate Insights), and spent the proper time to establish their brand and position themselves as the Islands’ local, approachable, intuitive and community-minded bank.
We knew that Island Savings cared about the community, but have been impressed by (more…)
We’d like to thank all our clients and friends who attended our 2011 MadMen themed Christmas party last Thursday, December 8th. The night was filled with phenomenal food, amazing photos, wonderful costumes and epic stories (many that we can’t disclose online). Although there were many notable costumes, there can only be few winners. Our top voted costumes for the eve were (in no particular order):
Mandy Farmer, Accent Inns
Trina Mousseau, Tourism Victoria
Don Main, Elections BC
(Thanks for coming out in full force. Prize packs will be delivered to you!)
A very special thanks to the ever-so-talented Derek Ford for providing his photography services (and promptly leaving with his camera just before things really got interesting) and David Feys and the crew at Feys+Hobbs Catered Arts for providing the phenomenal service and delicious food for the evening. Also special thank yous are due to Sean Goode (our super volunteer resident bell boy who greeted you at the door) and Garside Displays for all their hard work completing our MadMen signage needs under the wire!
Now, onto the photo reel. (more…)
by Lindsey Maloney of Eclipse Creative
“Not even phased” mumbled David Tapp (Account Executive) with a grin on his face when he learned just after Christmas that yet another Eclipser was pregnant. Just eight months ago, the lovely Kristine Lee (Senior Account Manager) had her last day before taking her maternity term. This time, it is one of our beloved designers who is pregnant—Aldea Wood (or better known as @aldywood on Twitter).
Aldea describes herself as a designer whose interests range from “aardvarks to zócalos” and enjoys drawing upon outside experience to bring inspiration to her work. She has done some phenominal art and design work, and I encourage you to poke around her personal sites. (more…)
Calling all local #yyj agencies and creatives:
Your mission, should you choose to accept it, is a local creative “plankoff” of epic proportions. First off, if you don’t know what Planking is, find out about it here or quit right now. Secondly, read our rules below.
The (unofficial) Plankoff rules:
1. Safety first. Do not put yourself in danger for a planking photo. EVER. Results from doing so can be found here. Not cool.
2. Photo submissions will be accepted via Twitpic from your Twitter handles.
3. Use the hashtag #plankoff to keep everyone in the loop.
4. Always have a spotter.
5. The world is your oyster. Planking doesn’t have to stay in the office. Get wild with it!
6. Anyone can join.
7. Get creative. The most creative submission(s) win!
Deadline for all submissions is next Friday, June 17th.
Here’s a little inspiration to get this going:
Good luck and get planking!
We’ve had a lot of clients asking how Kristine Lee is doing after taking off on maternity leave. We are happy to report that Kristine and Cory Lee are now settled and as happy as can be with their new bundle of joy, Milania. See exclusive photo updates below!!
Juniper Park is based in Toronto. It has a number of major clients, like Quaker Foods, Virgin Mobile Canada, and Frito-Lay. It has won a bucket of accolades from the Effie Awards, Canadian Newspaper Association’s Extra Awards, the Canadian Marketing Association Awards, Communication Arts and Applied Arts, and has talent lined up in the lobby scratching their heads trying to figure out what it takes to get an interview.
Derek and Laurent, two young Joes from Toronto, went on a mission to get a job at Juniper. They pondered the question, what does it take to get a job at an award-winning agency like Juniper Park?
One Saturday afternoon, these two legends set up camp in the lobby of Juniper Park and created a video in hopes to win a seat at the agency. Their video is unscripted, low-budget, and very clever. Made with only a black marker, white construction paper, and a video camera, this video is bound to leave you feeling warm, fuzzy and inspired. Their video is actually an intro to their site, which gives you a chance to warm up to them and see the awesome work they have done in the past.
They asked, “How do you impress an agency on a shoe-string budget?” Well, let them show you here: http://willderekandlaurentgetajobatjuniperpark.com/
So, did Derek and Laurent get a job you ask? (more…)
By Aldea Wood of Eclipse Creative
This week we celebrated Kristine’s upcoming B-day, (no, not HER birthday, but her Baby’s birth day). As a tribute to her last week with the agency, we mocked up Kristine on the cover of her favourite business read, Marketing Mag.
We were all surprised last summer to find out Kristine was an expecting mother-to-be. Can someone carry a baby in four inch heels we wondered? As the months passed and we watched Kristine glow and grow, it became evident that she is definitely ready to project manage a new challenge. Her positive attitude and energy is (more…)
As much as we adored meeting up after work in the Wal-Mart portrait studio last year for a festive team photo (see below) – this year we decided on something a little different for our agency Christmas initiative.
The idea: A Bake-off! We figured everyone loves to bake, or at least attempt (more…)
By Shonna Lavery of Eclipse Creative
NASA Predicted July 11: My Eclipse began July 12… The excitement and anticipation leading up to starting my new job and meeting the new team came without disappointment. I was not the first to arrive, as Jenny was there with a warm welcome, equally as excited as I was. She later informed me it is apparently quite normal for her to be first in the office, as she likes to come in at what others consider to be ungodly hours between 6-7AM , or what I like to think of as ‘prime sleeping time’ .
Soon after, the door opened and one by one the Eclipse team started to arrive. Immediately I could tell this is a great group of people. It is early Monday morning and they are all enthusiastic and upbeat; an infectious energy to say the least. Although, I will admit Facebook provided me with a brief yet intimate look into the dynamic of this vibrant team prior to my arrival… To my surprise not one of them had a mustache nor were any of them bobble-head characters like the photo albums had suggested. But what I have discovered by the end of day two is that candy stashes are widely encouraged (more…)
As promised, we felt the need to publicize this weeks voting totals for the DVBA’s ‘My Downtown’ Photo contest that runs until June 18th, 2010. It has been a grueling battle between Rajinder Nirwan and Brittany King for top spot, and we’re just as interested as the next person to see (more…)
With all the buzz surrounding the upcoming TC10K this week, we thought it was a perfect opportunity for Eclipse to once again take part in something wonderful in the community. We officially can declare 100% office participation for this year’s Times Colonist 10K Run in support of The Heart and Stroke Foundation!
(From the TC10K Website) In 2010, the Heart and Stroke Foundation will celebrate its 15th anniversary as the Exclusive Pledge Charity for the TC10K. Please help us make this the most successful year ever! Cardiovascular disease is the leading cause of death for both women and men in BC, but regular physical activity is an important part of preventing heart attack and stroke. In fact, positive lifestyle changes can reduce your risk by up to 80%.
We’ll be counting down the days to the TC10K on Facebook and Twitter. To learn more about the TC10K and participate, click here.
See you on Dallas Road, Sunday, April 25th, 2010.
Ohh the power of Twitter. If you are reading this post, it means you’ve been tricked by our Tweets. Seriously … Did you actually think we’d put naked photos of us on our own website? Good to know how many perverts are following us out there!
Apologies, but we’re just testing click-throughs, impressions and catchy headlines on (more…)
I was surfing through some of my daily websites and came across an article that showcased the last 20 years of Summer Olympic logos. I thought it might be fun to do something similar for the Winter Olympics as our hometown games kick off this week. Enjoy.