Print has been a staple of advertising since the beginning, but with the widespread adoption of the Internet and social media, it’s now the first to be cut from a marketing plan to save costs. One of the main benefits that online advertising currently provides over print is interactivity with an audience.
Many advertising professionals suggest that print is dead, but according to Forbes, print is a “powerful and necessary component of a modern ad campaign”. Print’s advantages include tangibility, credibility, branding, target marketing and, in some instances, engagement.
Check out this Forbes article for their rationale.
Forbes suggests using QR codes to help bridge the gap between print and web. Although a great tool, QR codes need to be used with caution, as they take the user away from your ad. Below are a few examples of how you can reap the benefits of print, while harnessing some of the valuable interactivity of the web.
Lexus ad using CinePrint technology:
We’ve all heard the expression before: a picture is worth a thousand words. In advertising, this notion translates to dollars. Many companies overlook the importance of quality photos and scrimp on the budget, but high quality shots are crucial to a company’s brand image and, inevitably, its success.
It doesn’t matter how much you’ve invested in your identity and product; if you have poor images, your brand will suffer. Plain and simple.
Take a look at these local sites, for example.
FOL EPI, VICTORIA, BC
Today marks the launch of Victoria’s 2011 Rifflandia music festival, and since everyone in our office has their wristbands ready to go (clandestinely tucked under our professional blazers), we thought it only appropriate to write about it.
Rifflandia 2011 is 4 days, 110 artists, and 9 stages. That’s a lot to get excited about! We wanted to check out how their identity has evolved over the years and (more…)
We are absolutely thrilled to announce the return of Kevin House at Eclipse as a full time senior designer starting this week! Kevin was previously employed by our agency 2004 – 2006 and has been sorely missed ever since.
An extremely talented conceptual designer and illustrator with 20 + years of experience, Kevin carries himself with a zen-like demeanor and charm. Check out his (more…)
by Lindsey Maloney of Eclipse Creative
“Not even phased” mumbled David Tapp (Account Executive) with a grin on his face when he learned just after Christmas that yet another Eclipser was pregnant. Just eight months ago, the lovely Kristine Lee (Senior Account Manager) had her last day before taking her maternity term. This time, it is one of our beloved designers who is pregnant—Aldea Wood (or better known as @aldywood on Twitter).
Aldea describes herself as a designer whose interests range from “aardvarks to zócalos” and enjoys drawing upon outside experience to bring inspiration to her work. She has done some phenominal art and design work, and I encourage you to poke around her personal sites. (more…)
For better or worse, the unveiling of Starbucks’ new corporate identity seems to have the digital realm abuzz. In this 1 minute 30 second video explanation, Starbucks CEO Howard Schultz, states that the logo’s evolution allows the Siren (what is a Siren) to come out of the circle and “gives us the freedom and flexibility to think beyond coffee.”
Part of our job involves educating clients on the importance of their brand. Sometimes that entails visiting their current corporate identity, and shedding some light on why it might be worthwhile investing in a redesign. A redesign can be worth its weight in gold if you get it right. Sometimes it can be a complete overhaul of the corporate identity, and sometimes it can be subtle and simple changes to enhance the brand moving forward. That being said, here are 10 of our favourite redesigns we thought we would share:
I was surfing through some of my daily websites and came across an article that showcased the last 20 years of Summer Olympic logos. I thought it might be fun to do something similar for the Winter Olympics as our hometown games kick off this week. Enjoy.
We came across logo re-design attempts some well known brands have taken over their lifetime and thought it would be great to share.
What we noticed right away is that some of these logos look completely unrecognizable in their early stages. Because of lack of initial cash flow, businesses sometimes put off designing a logo professionally “until they get a few clients” or “until they get started.” The irony of this is that sometimes by choosing to not have your material professionally designed, you can potentially make it more difficult to obtain new clients in the early stages (contrary to what you intended to do when you decided to integrate marketing into your business).
Looking at these logos below, it reminds us of how exposed we are to some brands in our everyday lives, and how sometimes they lose their impact amongst the clutter. It also shows us that throughout time, many businesses have invested a lot of thought and energy to refresh, remind, and re-apply their brand to their customers.
Eclipse has had the opportunity to create logos from scratch and also “refresh” existing ones in the market. So naturally, this provided us with some great insight into the world’s progression in design over time. At a bare minimum you’ll find this is something fun to look at. Let us know which logo re-designs you find the most interesting from those shown below. Enjoy!
3.) MERCEDES BENZ