Eclipse Creative

Creating Waves with Island Savings

This past March, Island Savings named Eclipse their preferred marketing partner. We’ve been busy ever since working on a variety of projects including launching their new brand! It’s been a very exciting few months and we’re thrilled to share some of this work with you.

You might be familiar with Island Savings’ previous logo:


Now you can meet their new look:

This logo was designed by Dennis Boyle from Boyle Design in Vancouver.

Island Savings did their research (thanks to Cathy McIntyre at Strategic Initiatives and Corporate Insights), and spent the proper time to establish their brand and position themselves as the Islands’ local, approachable, intuitive and community-minded bank.

We knew that Island Savings cared about the community, but have been impressed by (more…)


Watch Your Tweet

Twitter is no longer just a fun social tool, it can cause you to lose your gold medal, get kicked out of political office or fired from your job with the slip of a key. Twitter has started to make front-page headlines more than ever before.  The most recent example of this was the recent London Olympics. You would think that with all of the media attention this social platform has been receiving these days, people would be a little more cautious with their words.

Twitter is a worldwide stage. With your Twitter account, you are essentially broadcasting your views to the world, and you better be ready to stand by them. What is it about Twitter that  (more…)


Brand USA. Beyond the Red, White and Blue.

Everything is branded these days, from your local plumber to your province. Surprisingly enough, the most well-known brand in the world, the United States of America, has decided for the first time in 236 years to create a federal brand strategy. Canada, in comparison, has been on the tourism brand-wagon for almost 20 years now. As a result of a declining economy and American travel, President Obama has established the first national strategy to promote inbound tourism to the U.S.A.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

(more…)


Christmas, MadMen Style.

We’d like to thank all our clients and friends who attended our 2011 MadMen themed Christmas party last Thursday, December 8th. The night was filled with phenomenal food, amazing photos, wonderful costumes and epic stories (many that we can’t disclose online). Although there were many notable costumes, there can only be few winners. Our top voted costumes for the eve were (in no particular order):

Mandy Farmer, Accent Inns

Trina Mousseau, Tourism Victoria

Don Main, Elections BC 

(Thanks for coming out in full force. Prize packs will be delivered to you!)

A very special thanks to the ever-so-talented Derek Ford for providing his photography services (and promptly leaving with his camera just before things really got interesting) and David Feys and the crew at Feys+Hobbs Catered Arts for providing the phenomenal service and delicious food for the evening. Also special thank yous are due to Sean Goode (our super volunteer resident bell boy who greeted you at the door) and Garside Displays for all their hard work completing our MadMen signage needs under the wire!

Now, onto the photo reel. (more…)


Gone Baby Gone – Aldea Wood

by Lindsey Maloney of Eclipse Creative 

“Not even phased” mumbled David Tapp (Account Executive) with a grin on his face when he learned just after Christmas that yet another Eclipser was pregnant.  Just eight months ago, the lovely Kristine Lee (Senior Account Manager) had her last day before taking her maternity term.  This time, it is one of our beloved designers who is pregnant—Aldea Wood (or better known as @aldywood on Twitter).

Aldea describes herself as a designer whose interests range from “aardvarks to zócalos” and enjoys drawing upon outside experience to bring inspiration to her work. She has done some phenominal art and design work, and I encourage you to poke around her personal sites. (more…)


TMR – Tweet Me Right, Raffi

By Aldea Wood of Eclipse Creative
Listening to Raffi records was a big part of my childhood. I fondly remember seeing him perform at the Children’s festival in Vanier Park. Anyone remember “Baby Beluga,” “The more we get together,” “Peanut Butter Sandwich Made with Jam” and the of-so-fun to sing “Down by the Bay”?
Raffi hasn’t stopped making music since the seventies, and has recently put out a new song from his home on Saltspring Island. It is called Tweet Me Right (The Cairo Tango):
Here is the youtube synopsis:
“The peaceful revolution in his birthplace of Egypt inspired Raffi to write this
song. Partly playful satire with its social media colloquialisms, it is also a celebration: all of our voices can now be heard, and we can all become part of rapid and powerful change.”
A play on the words “Treat Me Right,” the song is about people around the world standing up and asking to be treated with respect and dignity. The social media references are very fitting since the use of social media in organizing social uprisings across the middle east and northern africa is likely unprecedented.
The main chorus goes something like this: OMG, LOL, BRB, TTYL, TMR – Tweet Me Right
I know most of the acronyms, and he has provided a new one for the song (TMR – Tweet Me Right), but I hadn’t heard BRB before.
I asked Dave, an active social media enthusiast in the office, if he knows what BRB stands for. He started laughing and asked if I was serious… Apparently it means “Be right back!” Looks like even in adulthood, Raffi (and Dave) is still teaching me.
For those like me who are still puzzled by odd social acronyms, here is a guide so you don’t have to embarrass yourself in front of abide texters, tweeters and Facebook fans alike (I don’t have a Facebook account):
OMG – Oh my god
LOL – Laughing out loud
BRB – Be right back
LMFAO – Laugh my A** off
TTYL – Talk to you later
and a new one:
TMR – Tweet me right!
What do you think about the song? Is it “kid appropriate”? Did you listen to Raffi growing up? Willing to share any other crazy acronyms I should pick up?

By Aldea Wood of Eclipse Creative

Listening to Raffi records was a big part of my childhood. I fondly remember seeing him perform at the Children’s festival in Vanier Park. Anyone remember “Baby Beluga,” “The more we get together,” “Peanut Butter Sandwich Made with Jam” and the oh-so fun to sing “Down by the Bay”?

Raffi hasn’t stopped making music since the seventies, and has recently put out a new song from his home on Saltspring Island. It is called Tweet Me Right (The Cairo Tango):

Here is the youtube synopsis:

“The peaceful revolution in his birthplace of Egypt inspired Raffi to write this (more…)


Gingerbread Madness – Christmas 2010

As much as we adored meeting up after work in the Wal-Mart portrait studio last year for a festive team photo (see below) – this year we decided on something a little different for our agency Christmas initiative.

The idea: A Bake-off! We figured everyone loves to bake, or at least attempt (more…)


The City of Cleveland Vs. King James

Back in early July, we wrote a blog post about the events that unfolded around NBA star LeBron James’ televised announcement that he was leaving the Cleveland Cavaliers for rival team Miami Heat in the 2010-2011 season.

Since then, LeBron and his PR and marketing firm have done their best to combat the flak he’s received for dropping his beloved fans in Cleveland. Rightfully so, Cleveland was led by a player mentioned in the same breath as (more…)


War of the Worlds (and Words) Right in our own Office!

By David Tapp of Eclipse Creative

With an ever growing increase in technology and connectivity, practically every educator on the subject will tell you that globalization is breaking down cultural divides everyday … Particularly the case in advertising.

Well I’m here to tell you that culture, geographical differences and ethnic divides are still stronger than ever in the world of communications.

Case and Point:

– We were in the process of creating an advertising concept for a national brand.

– Simon, (in the creative department, originally from Jersey – not to be mistaken with New Jersey) was explaining (more…)


Creating Waves with Island Savings

This past March, Island Savings named Eclipse their preferred marketing partner. We’ve been busy ever since working on a variety of projects including launching their new brand! It’s been a very exciting few months and we’re thrilled to share some of this work with you.

You might be familiar with Island Savings’ previous logo:


Now you can meet their new look:

This logo was designed by Dennis Boyle from Boyle Design in Vancouver.

Island Savings did their research (thanks to Cathy McIntyre at Strategic Initiatives and Corporate Insights), and spent the proper time to establish their brand and position themselves as the Islands’ local, approachable, intuitive and community-minded bank.

We knew that Island Savings cared about the community, but have been impressed by (more…)

Watch Your Tweet

Twitter is no longer just a fun social tool, it can cause you to lose your gold medal, get kicked out of political office or fired from your job with the slip of a key. Twitter has started to make front-page headlines more than ever before.  The most recent example of this was the recent London Olympics. You would think that with all of the media attention this social platform has been receiving these days, people would be a little more cautious with their words.

Twitter is a worldwide stage. With your Twitter account, you are essentially broadcasting your views to the world, and you better be ready to stand by them. What is it about Twitter that  (more…)

Brand USA. Beyond the Red, White and Blue.

Everything is branded these days, from your local plumber to your province. Surprisingly enough, the most well-known brand in the world, the United States of America, has decided for the first time in 236 years to create a federal brand strategy. Canada, in comparison, has been on the tourism brand-wagon for almost 20 years now. As a result of a declining economy and American travel, President Obama has established the first national strategy to promote inbound tourism to the U.S.A.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

(more…)

Christmas, MadMen Style.

We’d like to thank all our clients and friends who attended our 2011 MadMen themed Christmas party last Thursday, December 8th. The night was filled with phenomenal food, amazing photos, wonderful costumes and epic stories (many that we can’t disclose online). Although there were many notable costumes, there can only be few winners. Our top voted costumes for the eve were (in no particular order):

Mandy Farmer, Accent Inns

Trina Mousseau, Tourism Victoria

Don Main, Elections BC 

(Thanks for coming out in full force. Prize packs will be delivered to you!)

A very special thanks to the ever-so-talented Derek Ford for providing his photography services (and promptly leaving with his camera just before things really got interesting) and David Feys and the crew at Feys+Hobbs Catered Arts for providing the phenomenal service and delicious food for the evening. Also special thank yous are due to Sean Goode (our super volunteer resident bell boy who greeted you at the door) and Garside Displays for all their hard work completing our MadMen signage needs under the wire!

Now, onto the photo reel. (more…)

Gone Baby Gone – Aldea Wood

by Lindsey Maloney of Eclipse Creative 

“Not even phased” mumbled David Tapp (Account Executive) with a grin on his face when he learned just after Christmas that yet another Eclipser was pregnant.  Just eight months ago, the lovely Kristine Lee (Senior Account Manager) had her last day before taking her maternity term.  This time, it is one of our beloved designers who is pregnant—Aldea Wood (or better known as @aldywood on Twitter).

Aldea describes herself as a designer whose interests range from “aardvarks to zócalos” and enjoys drawing upon outside experience to bring inspiration to her work. She has done some phenominal art and design work, and I encourage you to poke around her personal sites. (more…)

TMR – Tweet Me Right, Raffi

By Aldea Wood of Eclipse Creative
Listening to Raffi records was a big part of my childhood. I fondly remember seeing him perform at the Children’s festival in Vanier Park. Anyone remember “Baby Beluga,” “The more we get together,” “Peanut Butter Sandwich Made with Jam” and the of-so-fun to sing “Down by the Bay”?
Raffi hasn’t stopped making music since the seventies, and has recently put out a new song from his home on Saltspring Island. It is called Tweet Me Right (The Cairo Tango):
Here is the youtube synopsis:
“The peaceful revolution in his birthplace of Egypt inspired Raffi to write this
song. Partly playful satire with its social media colloquialisms, it is also a celebration: all of our voices can now be heard, and we can all become part of rapid and powerful change.”
A play on the words “Treat Me Right,” the song is about people around the world standing up and asking to be treated with respect and dignity. The social media references are very fitting since the use of social media in organizing social uprisings across the middle east and northern africa is likely unprecedented.
The main chorus goes something like this: OMG, LOL, BRB, TTYL, TMR – Tweet Me Right
I know most of the acronyms, and he has provided a new one for the song (TMR – Tweet Me Right), but I hadn’t heard BRB before.
I asked Dave, an active social media enthusiast in the office, if he knows what BRB stands for. He started laughing and asked if I was serious… Apparently it means “Be right back!” Looks like even in adulthood, Raffi (and Dave) is still teaching me.
For those like me who are still puzzled by odd social acronyms, here is a guide so you don’t have to embarrass yourself in front of abide texters, tweeters and Facebook fans alike (I don’t have a Facebook account):
OMG – Oh my god
LOL – Laughing out loud
BRB – Be right back
LMFAO – Laugh my A** off
TTYL – Talk to you later
and a new one:
TMR – Tweet me right!
What do you think about the song? Is it “kid appropriate”? Did you listen to Raffi growing up? Willing to share any other crazy acronyms I should pick up?

By Aldea Wood of Eclipse Creative

Listening to Raffi records was a big part of my childhood. I fondly remember seeing him perform at the Children’s festival in Vanier Park. Anyone remember “Baby Beluga,” “The more we get together,” “Peanut Butter Sandwich Made with Jam” and the oh-so fun to sing “Down by the Bay”?

Raffi hasn’t stopped making music since the seventies, and has recently put out a new song from his home on Saltspring Island. It is called Tweet Me Right (The Cairo Tango):

Here is the youtube synopsis:

“The peaceful revolution in his birthplace of Egypt inspired Raffi to write this (more…)

Gingerbread Madness – Christmas 2010

As much as we adored meeting up after work in the Wal-Mart portrait studio last year for a festive team photo (see below) – this year we decided on something a little different for our agency Christmas initiative.

The idea: A Bake-off! We figured everyone loves to bake, or at least attempt (more…)

The City of Cleveland Vs. King James

Back in early July, we wrote a blog post about the events that unfolded around NBA star LeBron James’ televised announcement that he was leaving the Cleveland Cavaliers for rival team Miami Heat in the 2010-2011 season.

Since then, LeBron and his PR and marketing firm have done their best to combat the flak he’s received for dropping his beloved fans in Cleveland. Rightfully so, Cleveland was led by a player mentioned in the same breath as (more…)

War of the Worlds (and Words) Right in our own Office!

By David Tapp of Eclipse Creative

With an ever growing increase in technology and connectivity, practically every educator on the subject will tell you that globalization is breaking down cultural divides everyday … Particularly the case in advertising.

Well I’m here to tell you that culture, geographical differences and ethnic divides are still stronger than ever in the world of communications.

Case and Point:

– We were in the process of creating an advertising concept for a national brand.

– Simon, (in the creative department, originally from Jersey – not to be mistaken with New Jersey) was explaining (more…)