For better or worse, the unveiling of Starbucks’ new corporate identity seems to have the digital realm abuzz. In this 1 minute 30 second video explanation, Starbucks CEO Howard Schultz, states that the logo’s evolution allows the Siren (what is a Siren) to come out of the circle and “gives us the freedom and flexibility to think beyond coffee.”

Our office seems to have mixed reviews, some LOVE it, others dislike it. Aldea, one of our designers, thought it gave more character to (Continue Reading…)