We are always searching for great copywriting examples to show our clients. We usually show them how a simple brochure, website or campaign can be completely transformed into something great with well-written copy.

Now with CBC’s release of the Team Canada hockey motto, our job may become a little easier if only we can reference this wonderful piece every time.

Vancouver 2010 - Team Canada Men's Hockey

Below is the English version of the credo written by coach Mike Babcock that adorned a wall in the Team Canada dressing room in Vancouver throughout the Olympics. (taken from CBC Sports):

LEAVE NO DOUBT

* That this is our game.

* That this is our time.

* That 14 days in February will be 2 weeks for the ages.

* That every day counts.

* That every meeting matters.

* That every practice makes a difference.

* That each one of us will rise to every occasion.

* That this isn’t about us, it’s about our country.

* That we know 33 million Canadians will attend every game.

* That home ice is an advantage.

* That nothing can distract us.

* That nothing will stop us.

* That our determination will define us.

* That we are built to win.

* That we are a team of character.

* That we are a team of destiny.

* So let the world be warned on February 28, 2010, we will …

LEAVE NO DOUBT