October 27th, 2011
Earlier this month, a partnership between social network giant Facebook and retail giant Walmart was announced. Making social media history, Walmart will make individual Facebook pages for each retail location—3500 pages to be exact.
You can read all about it here.
From a branding perspective, Walmart hopes to mask their mass corporation image by creating local fan pages so their shoppers can have personalized offers based on the type of products they “like.” The idea behind it, of course, is to increase consumer confidence and grow their brand. (Continue Reading…)
October 7th, 2011
For longer than we know, McDonald’s has been trying to shed their greasy, low-grade image by setting their sights on a more sophisticated audience. With the launch of their “I’m Lovin’ It” campaign in the early 2000’s, they aired a number of TV ads displaying business lunch meetings at McDonald’s and young, beautiful, happy and healthy people enjoying their Mcwraps, Tuscan Salads and Angus Burgers. Although successful in generating short-term sales, it was arguably unsuccessful in combating ingrained associations we make with their company image… Enter the McCafé.