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	<title>Eclipse Creative Blog</title>
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		<title>Look it&#8217;s the Old Spice Man! No &#8230; It&#8217;s Just Pat Prefontaine</title>
		<link>http://www.eclipsecreative.ca/blog/?p=897</link>
		<comments>http://www.eclipsecreative.ca/blog/?p=897#comments</comments>
		<pubDate>Fri, 27 Aug 2010 20:18:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[Brand Standards]]></category>
		<category><![CDATA[Old Spice Man]]></category>
		<category><![CDATA[Pat Prefontaine]]></category>
		<category><![CDATA[Telus]]></category>

		<guid isPermaLink="false">http://www.eclipsecreative.ca/blog/?p=897</guid>
		<description><![CDATA[&#8220;Look at your phone. Now back to me. Now back to your phone. Now back to me. Sadly your phone isn&#8217;t me&#8230;&#8221; Was this really the script Telus had in mind for their latest ad campaign promoting Pat Prefontaine as their front man?
For those who don&#8217;t already know, Telus recently launched a series of ads [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>War of the Worlds (and Words) Right in our own Office!</title>
		<link>http://www.eclipsecreative.ca/blog/?p=870</link>
		<comments>http://www.eclipsecreative.ca/blog/?p=870#comments</comments>
		<pubDate>Thu, 29 Jul 2010 21:49:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[cultural communications]]></category>
		<category><![CDATA[globalization]]></category>
		<category><![CDATA[splash out]]></category>

		<guid isPermaLink="false">http://www.eclipsecreative.ca/blog/?p=870</guid>
		<description><![CDATA[By David Tapp of Eclipse Creative
With an ever growing increase in technology and connectivity, practically every educator on the subject will tell you that globalization is breaking down cultural divides everyday … Particularly the case in advertising.

Well I’m here to tell you that culture, geographical differences and ethnic divides are still stronger than ever in [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>My First Day at Eclipse Creative</title>
		<link>http://www.eclipsecreative.ca/blog/?p=843</link>
		<comments>http://www.eclipsecreative.ca/blog/?p=843#comments</comments>
		<pubDate>Wed, 14 Jul 2010 19:48:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[fun]]></category>
		<category><![CDATA[corporate culture]]></category>
		<category><![CDATA[eclipse team]]></category>
		<category><![CDATA[first day]]></category>

		<guid isPermaLink="false">http://www.eclipsecreative.ca/blog/?p=843</guid>
		<description><![CDATA[By Shonna Lavery of Eclipse Creative
NASA Predicted July 11: My Eclipse began July 12&#8230; The excitement and anticipation leading up to starting my new job and meeting the new team came without disappointment. I was not the first to arrive, as Jenny was there with a warm welcome, equally as excited as I was. She later [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Personal Branding 101 &#8211; Don&#8217;t Lose Yourself</title>
		<link>http://www.eclipsecreative.ca/blog/?p=835</link>
		<comments>http://www.eclipsecreative.ca/blog/?p=835#comments</comments>
		<pubDate>Thu, 08 Jul 2010 20:38:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[current events]]></category>
		<category><![CDATA[lebron james]]></category>
		<category><![CDATA[NBA]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[the decision]]></category>

		<guid isPermaLink="false">http://www.eclipsecreative.ca/blog/?p=835</guid>
		<description><![CDATA[LeBron James is set to make an unprecedented step in sporting history; all under the direction of his agency LRMR Marketing. ESPN will be broadcasting an hour long TV special called &#8220;The Decision&#8221; of the live events leading up to and including the announcement of LeBron&#8217;s new team selection in the NBA. The viewership is [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Happy Social Media Day!</title>
		<link>http://www.eclipsecreative.ca/blog/?p=808</link>
		<comments>http://www.eclipsecreative.ca/blog/?p=808#comments</comments>
		<pubDate>Wed, 30 Jun 2010 21:08:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[current events]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[#smday]]></category>
		<category><![CDATA[#yyj]]></category>
		<category><![CDATA[Social Media Day]]></category>

		<guid isPermaLink="false">http://www.eclipsecreative.ca/blog/?p=808</guid>
		<description><![CDATA[Today, June 30th, Victoria officially declares #smday in #yyj (or for those who don&#8217;t read in hashtags and 140 character text) Social Media Day in Victoria! Now typically, this type of move would take place in larger cities like Toronto, Vancouver, New York etc. Well forget that! In Fact, Victoria has became the first city in the [...]]]></description>
		<wfw:commentRss>http://www.eclipsecreative.ca/blog/?feed=rss2&amp;p=808</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>True Happiness Best Served in a Free Book</title>
		<link>http://www.eclipsecreative.ca/blog/?p=797</link>
		<comments>http://www.eclipsecreative.ca/blog/?p=797#comments</comments>
		<pubDate>Fri, 11 Jun 2010 22:26:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[review]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Delivering Happiness]]></category>
		<category><![CDATA[Free Book]]></category>
		<category><![CDATA[Tony Hsieh]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Zappos]]></category>

		<guid isPermaLink="false">http://www.eclipsecreative.ca/blog/?p=797</guid>
		<description><![CDATA[Book Review:  Delivering Happiness &#8211; A Path to Profits, Passion and Purpose. By Tony Hsieh, CEO, Zappos.
-By Eclipse&#8217;s Kristine Lee
Red Bull addicted, poker lover and raver enthusiast are just some of the characteristics that describe Tony Hsieh. Oh yeah… And, brilliant entrepreneur that founded a $1.2 billion dollar company that was recently sold to Amazon [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>A Battle of Epic Proportions: Scooters or Parliament Buildings?</title>
		<link>http://www.eclipsecreative.ca/blog/?p=780</link>
		<comments>http://www.eclipsecreative.ca/blog/?p=780#comments</comments>
		<pubDate>Fri, 04 Jun 2010 21:07:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[DVBA]]></category>
		<category><![CDATA[My Downtown]]></category>
		<category><![CDATA[Victoria Advertising]]></category>
		<category><![CDATA[Victoria BC]]></category>

		<guid isPermaLink="false">http://www.eclipsecreative.ca/blog/?p=780</guid>
		<description><![CDATA[As promised, we felt the need to publicize this weeks voting totals for the DVBA&#8217;s &#8216;My Downtown&#8217; Photo contest that runs until June 18th, 2010. It has been a grueling battle between Rajinder Nirwan and Brittany King for top spot, and we&#8217;re just as interested as the next person to see who will win the [...]]]></description>
		<wfw:commentRss>http://www.eclipsecreative.ca/blog/?feed=rss2&amp;p=780</wfw:commentRss>
		<slash:comments>6</slash:comments>
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		<item>
		<title>Being Nude. That&#8217;s What I Love About Downtown!</title>
		<link>http://www.eclipsecreative.ca/blog/?p=771</link>
		<comments>http://www.eclipsecreative.ca/blog/?p=771#comments</comments>
		<pubDate>Fri, 28 May 2010 18:32:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[current events]]></category>
		<category><![CDATA[Downtown Victoria]]></category>
		<category><![CDATA[DVBA]]></category>
		<category><![CDATA[Marketing Campaign]]></category>
		<category><![CDATA[My Downtown]]></category>
		<category><![CDATA[Nude at Nood]]></category>

		<guid isPermaLink="false">http://www.eclipsecreative.ca/blog/?p=771</guid>
		<description><![CDATA[When the Downtown Victoria Business Association approached us to assist with a campaign that promotes why people love working, living, dining and playing Downtown, we never dreamed of seeing submissions like &#8220;Nude At Nood&#8221; coming through the &#8216;My Downtown&#8217; contest page.
This picture and poem of what looks like a naked man standing in front of NOOD [...]]]></description>
		<wfw:commentRss>http://www.eclipsecreative.ca/blog/?feed=rss2&amp;p=771</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>We&#8217;ve Had Our Logo For 35 Years &#8211; Why Change It Now?</title>
		<link>http://www.eclipsecreative.ca/blog/?p=755</link>
		<comments>http://www.eclipsecreative.ca/blog/?p=755#comments</comments>
		<pubDate>Tue, 11 May 2010 16:20:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand design]]></category>
		<category><![CDATA[identities]]></category>
		<category><![CDATA[logos]]></category>
		<category><![CDATA[redesign]]></category>

		<guid isPermaLink="false">http://www.eclipsecreative.ca/blog/?p=755</guid>
		<description><![CDATA[Part of our job involves educating clients on the importance of their brand. Sometimes that entails visiting their current corporate identity, and shedding some light on why it might be worthwhile investing in a redesign. A redesign can be worth its weight in gold if you get it right. Sometimes it can be a complete [...]]]></description>
		<wfw:commentRss>http://www.eclipsecreative.ca/blog/?feed=rss2&amp;p=755</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Eat My Dust TC10K</title>
		<link>http://www.eclipsecreative.ca/blog/?p=745</link>
		<comments>http://www.eclipsecreative.ca/blog/?p=745#comments</comments>
		<pubDate>Tue, 20 Apr 2010 19:23:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[event]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[eclipse creative]]></category>
		<category><![CDATA[Heart and Stroke Foundation]]></category>
		<category><![CDATA[TC10K]]></category>
		<category><![CDATA[times colonist]]></category>
		<category><![CDATA[victoria]]></category>

		<guid isPermaLink="false">http://www.eclipsecreative.ca/blog/?p=745</guid>
		<description><![CDATA[With all the buzz surrounding the upcoming TC10K this week, we thought it was a perfect opportunity for Eclipse to once again take part in something wonderful in the community. We officially can declare 100% office participation for this year&#8217;s Times Colonist 10K Run in support of The Heart and Stroke Foundation!
(From the TC10K Website) [...]]]></description>
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