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	<title>Eclipse Creative Blog</title>
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		<title>Christmas, MadMen Style.</title>
		<link>http://www.eclipsecreative.ca/blog/?p=1452</link>
		<comments>http://www.eclipsecreative.ca/blog/?p=1452#comments</comments>
		<pubDate>Mon, 12 Dec 2011 22:25:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>
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		<category><![CDATA[Derek Ford]]></category>
		<category><![CDATA[Feys+Hobbs]]></category>
		<category><![CDATA[Garside Displays]]></category>
		<category><![CDATA[MadMen]]></category>
		<category><![CDATA[sixties]]></category>

		<guid isPermaLink="false">http://www.eclipsecreative.ca/blog/?p=1452</guid>
		<description><![CDATA[We&#8217;d like to thank all our clients and friends who attended our 2011 MadMen themed Christmas party last Thursday, December 8th. The night was filled with phenomenal food, amazing photos, wonderful costumes and epic stories (many that we can&#8217;t disclose online). Although there were many notable costumes, there can only be few winners. Our top [...]]]></description>
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		<title>The Future of Online Business</title>
		<link>http://www.eclipsecreative.ca/blog/?p=1427</link>
		<comments>http://www.eclipsecreative.ca/blog/?p=1427#comments</comments>
		<pubDate>Mon, 21 Nov 2011 22:51:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[article]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[online marketing]]></category>

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		<description><![CDATA[We were recently asked a great question: What online businesses, or business models interest you the most right now? Why? Although the future of e-business is constantly changing and sometimes unpredictable, here is how we responded and where we’d place our chips if we had to: App Development (iPhone, Smartphones, Blackberries): App development will of [...]]]></description>
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		<title>man that’s a great shot</title>
		<link>http://www.eclipsecreative.ca/blog/?p=1387</link>
		<comments>http://www.eclipsecreative.ca/blog/?p=1387#comments</comments>
		<pubDate>Mon, 14 Nov 2011 21:57:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[photography]]></category>

		<guid isPermaLink="false">http://www.eclipsecreative.ca/blog/?p=1387</guid>
		<description><![CDATA[We’ve all heard the expression before:  a picture is worth a thousand words. In advertising, this notion translates to dollars. Many companies overlook the importance of quality photos and scrimp on the budget, but high quality shots are crucial to a company’s brand image and, inevitably, its success. It doesn’t matter how much you’ve invested [...]]]></description>
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		<title>facemart</title>
		<link>http://www.eclipsecreative.ca/blog/?p=1369</link>
		<comments>http://www.eclipsecreative.ca/blog/?p=1369#comments</comments>
		<pubDate>Thu, 27 Oct 2011 16:09:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[article]]></category>

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		<description><![CDATA[&#160; Earlier this month, a partnership between social network giant Facebook and retail giant Walmart was announced.  Making social media history, Walmart will make individual Facebook pages for each retail location—3500 pages to be exact. You can read all about it here. From a branding perspective, Walmart hopes to mask their mass corporation image by [...]]]></description>
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		<title>Some Grey Poupon for your BigMac?</title>
		<link>http://www.eclipsecreative.ca/blog/?p=1351</link>
		<comments>http://www.eclipsecreative.ca/blog/?p=1351#comments</comments>
		<pubDate>Fri, 07 Oct 2011 20:02:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[logo]]></category>

		<guid isPermaLink="false">http://www.eclipsecreative.ca/blog/?p=1351</guid>
		<description><![CDATA[For longer than we know, McDonald’s has been trying to shed their greasy, low-grade image by setting their sights on a more sophisticated audience. With the launch of their “I’m Lovin’ It” campaign in the early 2000’s, they aired a number of TV ads displaying business lunch meetings at McDonald&#8217;s and young, beautiful, happy and [...]]]></description>
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		<title>Music Festival Design</title>
		<link>http://www.eclipsecreative.ca/blog/?p=1336</link>
		<comments>http://www.eclipsecreative.ca/blog/?p=1336#comments</comments>
		<pubDate>Fri, 23 Sep 2011 15:52:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[campaigns]]></category>
		<category><![CDATA[design]]></category>
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		<category><![CDATA[bonnaroo]]></category>
		<category><![CDATA[coachella]]></category>
		<category><![CDATA[music festivals]]></category>
		<category><![CDATA[rifflandia]]></category>

		<guid isPermaLink="false">http://www.eclipsecreative.ca/blog/?p=1336</guid>
		<description><![CDATA[Today marks the launch of Victoria’s 2011 Rifflandia music festival, and since everyone in our office has their wristbands ready to go (clandestinely tucked under our professional blazers), we thought it only appropriate to write about it. Rifflandia 2011 is 4 days, 110 artists, and 9 stages.  That’s a lot to get excited about! We [...]]]></description>
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		<title>Kevin&#8217;s In The House!</title>
		<link>http://www.eclipsecreative.ca/blog/?p=1326</link>
		<comments>http://www.eclipsecreative.ca/blog/?p=1326#comments</comments>
		<pubDate>Tue, 23 Aug 2011 18:47:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[current events]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[behance]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Illustrator]]></category>
		<category><![CDATA[kevin creative]]></category>
		<category><![CDATA[Kevin House]]></category>
		<category><![CDATA[New hire]]></category>

		<guid isPermaLink="false">http://www.eclipsecreative.ca/blog/?p=1326</guid>
		<description><![CDATA[We are absolutely thrilled to announce the return of Kevin House at Eclipse as a full time senior designer starting this week! Kevin was previously employed by our agency 2004 &#8211; 2006 and has been sorely missed ever since. An extremely talented conceptual designer and illustrator with 20 + years of experience, Kevin carries himself [...]]]></description>
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		<title>Gone Baby Gone &#8211; Aldea Wood</title>
		<link>http://www.eclipsecreative.ca/blog/?p=1315</link>
		<comments>http://www.eclipsecreative.ca/blog/?p=1315#comments</comments>
		<pubDate>Fri, 12 Aug 2011 23:49:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[culture]]></category>
		<category><![CDATA[current events]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[maternity leave]]></category>

		<guid isPermaLink="false">http://www.eclipsecreative.ca/blog/?p=1315</guid>
		<description><![CDATA[by Lindsey Maloney of Eclipse Creative  “Not even phased” mumbled David Tapp (Account Executive) with a grin on his face when he learned just after Christmas that yet another Eclipser was pregnant.  Just eight months ago, the lovely Kristine Lee (Senior Account Manager) had her last day before taking her maternity term.  This time, it [...]]]></description>
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		<title>When You&#8217;ve Got Nothing To Lose.</title>
		<link>http://www.eclipsecreative.ca/blog/?p=1300</link>
		<comments>http://www.eclipsecreative.ca/blog/?p=1300#comments</comments>
		<pubDate>Mon, 25 Jul 2011 18:44:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Eastbound and Down]]></category>
		<category><![CDATA[K-Swiss]]></category>
		<category><![CDATA[K-Swiss Tubes]]></category>
		<category><![CDATA[Kenny Powers]]></category>
		<category><![CDATA[Old Spice Guy]]></category>
		<category><![CDATA[Wired.com]]></category>

		<guid isPermaLink="false">http://www.eclipsecreative.ca/blog/?p=1300</guid>
		<description><![CDATA[Imagine you are a brand that&#8217;s slowly losing market share on a annual basis. In this situation, you can go one of two ways: sit back and do nothing while you await your chariot to brand afterlife (*cough* RIM *cough*) or plan something truly daring and explosive to step back into the spotlight. This is [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>CONTENT ™</title>
		<link>http://www.eclipsecreative.ca/blog/?p=1282</link>
		<comments>http://www.eclipsecreative.ca/blog/?p=1282#comments</comments>
		<pubDate>Tue, 12 Jul 2011 16:04:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[current events]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[louis vuitton]]></category>
		<category><![CDATA[seven eleven]]></category>
		<category><![CDATA[slurpee]]></category>
		<category><![CDATA[vitamin water]]></category>

		<guid isPermaLink="false">http://www.eclipsecreative.ca/blog/?p=1282</guid>
		<description><![CDATA[By David Tapp of Eclipse Creative I don&#8217;t know about you, but I absolutely adore branded content. Say what you will about the future trends in branding, advertising and design, but the shortest way to my heart is in distinguished, witty and undeniably engaging content that has my eyeballs glued to what you&#8217;re selling from [...]]]></description>
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