What happens when communication companies are off on the messaging – and I mean WAY off – to the point where a long standing customer not only complains, but is turned off from the brand for life.
This hysterical letter below shows a brilliant example of how something like this can happen quite easily if agencies don’t research and understand their target market, and then pretend to assume they do. (Continue Reading…)
We are always searching for great copywriting examples to show our clients. We usually show them how a simple brochure, website or campaign can be completely transformed into something great with well-written copy.
Now with CBC’s release of the Team Canada hockey motto, our job may become a little easier if only we can reference this wonderful piece every time.
Vancouver 2010 - Team Canada Men's Hockey
Below is the English version of the credo written by coach Mike Babcock that adorned a wall in the Team Canada dressing room (Continue Reading…)
eclipse creative inc.
Suite 200, 388 Harbour Road
Victoria, B.C. Canada V9A 3S1
