LeBron James is set to make an unprecedented step in sporting history; all under the direction of his agency LRMR Marketing. ESPN will be broadcasting an hour long TV special called “The Decision” of the live events leading up to and including the announcement of LeBron’s new team selection in the NBA. The viewership is expected to be in the millions and the NBA couldn’t be happier with all the publicity.

lebronjames.com

But with all the big brouhaha over LeBron’s “decision”, one could question what effect his choice has towards his personal brand, and what those consider to be his make up as a player within the NBA. To name a few, here are some options depending on the outcome: 1. Shake up the credibility of the NBA with a big name stealing the entire focus of the greater good of the league or the teams within it. 2. LeBron could be labelled less of a team player for not taking the best “fit” but the best pay out (which with one of the teams could potentially make him a billionaire). 3. Add more fuel to the fire and revive a lull in the National Basketball Association’s attendance, viewers and overall success. 4. LeBron could be labelled as one of the ‘next great Jordan-types’ for picking a good fit and team that will ultimately lead him to an NBA title with a lesser personal payout.

All options are equally intriguing. As for now it’s for us to find out at 6PM this evening and for LRMR Marketing to keep under wraps until then. If you would like to learn more about protecting and building your image, visit us here.

As for tonight – sit back and watch the show here.

ESPN.com