We came across logo re-design attempts some well known brands have taken over their lifetime and thought it would be great to share.

What we noticed right away is that some of these logos look completely unrecognizable in their early stages.  Because of lack of initial cash flow, businesses sometimes put off designing a logo professionally “until they get a few clients” or “until they get started.” The irony of this is that sometimes by choosing to not have your material professionally designed, you can potentially make it more difficult to obtain new clients in the early stages (contrary to what you intended to do when you decided to integrate marketing into your business). 

Looking at these logos below, it reminds us of how exposed we are to some brands in our everyday lives, and how sometimes they lose their impact amongst the clutter. It also shows us that throughout time, many businesses have invested a lot of thought and energy to refresh, remind, and re-apply their brand to their customers.

Eclipse has had the opportunity to create logos from scratch and also “refresh” existing ones in the market. So naturally, this provided us with some great insight into the world’s progression in design over time.  At a bare minimum you’ll find this is something fun to look at. Let us know which logo re-designs you find the most interesting from those shown below.  Enjoy!

1.) PEPSI

2.) NOKIA

3.)  MERCEDES BENZ

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