By Aldea Wood of Eclipse Creative
This week we celebrated Kristine’s upcoming B-day, (no, not HER birthday, but her Baby’s birth day). As a tribute to her last week with the agency, we mocked up Kristine on the cover of her favourite business read, Marketing Mag.
We were all surprised last summer to find out Kristine was an expecting mother-to-be. Can someone carry a baby in four inch heels we wondered? As the months passed and we watched Kristine glow and grow, it became evident that she is definitely ready to project manage a new challenge. Her positive attitude and energy is (more…)
For better or worse, the unveiling of Starbucks’ new corporate identity seems to have the digital realm abuzz. In this 1 minute 30 second video explanation, Starbucks CEO Howard Schultz, states that the logo’s evolution allows the Siren (what is a Siren) to come out of the circle and “gives us the freedom and flexibility to think beyond coffee.”